Technologie

Does the sofa you found on otto.de really fit into the intended corner? And does the paint on the walls really match the piece of furniture? If you buy furniture online, some questions must be answered using a folding rule or by following your instincts. OTTO has a solution for this. Several smart technologies bring the customers’ offline living room together with the OTTO shop: virtually trying out the furniture with the help of augmented reality, high-resolution 360-degree panoramic renderings and a 3D room plan. Using the camera on the smartphone or tablet, users are looking at their own four walls and virtually position OTTO furniture in the room at a realistic scale.

OTTO is a pioneer, particularly in the case of CGI (Computer Generated Imagery), i.e. pictures, which are compiled with the help of special data on the computer and not, as has been the case for decades, using traditional photography.

CGI is one of the extremely significant issues in e-commerce and is being given more and more relevance. And, there’s a good reason for that: An e-commerce company like OTTO currently has 2.8 million products in the shop. And there are very high product image requirements, in order to provide the customers with the greatest possible impression of the desired product. Therefore, the production of the images using conventional digital photography proved to be extremely intricate – at least until recently. Today, CGI helps with a quick generation of the product image and reduces the efforts significantly. For this purpose, OTTO has replaced the product list with appealingly staged showcases. The new 360° room tool opens the angle of vision even wider.

Off to the OTTO newsroom: You can find more information all revolving around CGI there.

The sharing economy is booming. Cars, books, TVs and now also: furniture. The start-up OTTO NOW is continuously expanding its variety of goods. So in addition to technology, household appliances and sporting equipment, customers can rent furniture on ottonow.de – for example chairs, wardrobes and beds in Scandinavian, industrial and vintage style for 6, 12 or 24 months.

Furthermore, electric scooters have been recently added to the product range in August 2019. Worth reading in the OTTO newsroom: Everything about OTTO NOW.

Real time advertising allow us to work in online marketing in a more efficient and transparent manner. To emphasise the technological advantages, OTTO developed its own programmatic technologies. With ORBID, a fully automated management tool has been in use since March 2018, which, among other things, recognises expensive intermediaries on the marketplaces and only books online advertising spaces where the best price can be expected. It is our solution on the market, to help make advertising seem less irritating – criticism, which is repeatedly levelled at online marketing.

More information on real time advertising can be found in the OTTO newsroom.

OTTO is rooted in Germany and Europe and is very well familiar with the buyers needs regarding data security and privacy protection. OTTO only processes data customers intentionally make available to us. Given that customer behaviour has changed dramatically due to digitisation, data flow has also increased. OTTO works with data-driven marketing, to be able to provide every customer with the appropriate content at the right time and in the adequate channel. This enables addressing customers at all times and across all channels in a target-oriented manner.