At a glance
Facts and figures about OTTO
Profile
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Date of foundation
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17 August 1949
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Employees
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6240, 58% of whom are women (regardless of location) (as of: 21/22)
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Sales in FY 2021/22 According to IFRS
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5,1 billion Euros
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Revenue in FY 2021/22 by GMV
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6,9 billion Euros
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Percentage of visits via mobile end devices
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over 70 percent
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Number of orders
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up to 10 per second
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active customers
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11,5 million (03/2022)
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new customers
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3,6 million (03/2022)
Offer
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products on otto.de
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10 million (3/2022)
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OTTO Market Partners
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over 4000 (03/2022)
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Number Brands on otto.de
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19.127 (3/2022)
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number qualified Visits to otto.de
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Average 2.89 million per day
Service & Customer Care
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Service employees
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approx. 2.500 (site-independent)
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Reachability
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95 percent
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Relation Centre nationwide
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16
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Reachable
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24 hours, 7 days/week, 365 days/year
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Services
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103
Social media
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Facebook fans
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over 1.1 million (3/2022)
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Service enquiries via Facebook
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over 200,000 (last updated: 2018)
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Twitter followers
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over 34.200 (3/2022)
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Service enquiries via Twitter
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over 6.000 (last updated: 2018)
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LinkedIn-Follower
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46.200 (3/2022)
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Instagram follower
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196.000 (3/2022)
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YouTube corporate channel
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over 18.400 follower (11/2022)