Who we are

The good old catalogues, sure. Everyone remembers those. Fast-forward to today! OTTO is one of the most successful e-commerce companies in Europe - and Germany’s largest online retailer for furniture and home furnishing products. Taking it easy? – Not our thing! We are on our way and continuing to develop our business model into a platform: In the future, OTTO’s online shop, technology and customer access will be increasingly open to business partners – perhaps the most significant change for OTTO since the first steps towards e-commerce were taken in 1995.